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Disenchanted with the quality of ingredients in most modern pet foods, McAdam's decided to change things forever.
They use whole British free range chickens and turkeys and blend with sweet potato, Omega rich green lipped mussels, vitamins, minerals, fruits and vegetables and pre-biotics to aid digestion. Then they slow roast and warm air dry their food to make a delicious, natural, less processed pet food.
It might sound simple, but when you know what goes into most pet foods, the idea is revolutionary.